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HEATHER GABRIEL

Create Your First Project

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Style Guide Development Process

Here is an example of steps that I take to build a strong storytelling style guide.

Bobbi Brown inspiration mood board to understand the aesthetic and tone.

Bobbi Brown inspiration mood board to understand the aesthetic and tone.

Initial brainstorm hand sketch to get the overall look and aesthetic.

Initial brainstorm hand sketch to get the overall look and aesthetic.

Revisions and added details based on partner feedback.

Revisions and added details based on partner feedback.

Added elements to further round out the collection.

Added elements to further round out the collection.

Final character graphics, icons and patterns.

Final character graphics, icons and patterns.

Scenic detail for strong storytelling.

Scenic detail for strong storytelling.

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